Terms of Service

Who this agreement is with

These terms are between you and Purple Labs Inc. (“we”, “us”), a corporation incorporated in British Columbia, Canada, incorporation number [TO BE COMPLETED: BC incorporation number], registered office [TO BE COMPLETED: registered office address, British Columbia]. They cover your use of Carouza.

If you are using Carouza for a business, you accept these terms on that business’s behalf and you confirm you are allowed to.

Who you are buying from

The subscription is sold to you by Stripe, not by us, and this is not a formality. We use Stripe Managed Payments, under which Stripe is the seller of record for your purchase. Stripe takes the payment, is responsible for sales tax and VAT wherever you are, and issues your invoice.

• Stripe’s own terms apply to the purchase itself: payment, invoicing, tax, disputes and chargebacks. They are layered on top of these terms rather than replaced by them. Where Stripe’s terms govern the transaction and these terms say something different about it, Stripe’s terms govern the transaction.
• These terms govern the service: what Carouza does, what you may do with it, and what we owe each other while you use it.
• We never see your card details. Payment happens on Stripe’s own hosted pages. Nothing in our systems collects a card number.
• We do not hold a VAT registration and do not display a VAT number, because the tax registrations for your purchase are Stripe’s as seller of record. Its absence is not an oversight.

Refunds, cancellation and the statutory right of withdrawal are set out on our refund policy.

Your account

• You need an account, and you must be at least 16, or the age of digital consent where you live if that is higher.
• Signing in is passwordless: a six-digit code sent to your email, or Continue with Google. Keep control of that mailbox, because whoever controls it can sign in.
• You are responsible for everything done under your account, and for anyone you let into it.
• We cannot merge two accounts. If you sign up twice with different addresses you will have two separate businesses and no way to combine them, so pick one and stay with it.

Plans, credits and what they buy

Carouza runs on credits. Each plan grants an allowance of credits at the start of each billing month. Every action that costs us money to run spends some of them: generating a carousel, rewriting a slide, writing a caption.

• The price is shown on the control before you click it, as a number. Nothing spends credits without telling you first what it will cost.
• The price you are shown is a ceiling, never an estimate. We reserve that amount before we start, and when the work is done we settle it. Settlement can only ever return credits to you; it can never take more than you were quoted.
• Credits do not roll over. Each month’s allowance is that month’s, and an unused balance does not accumulate.
• Generating ideas does not spend credits. It is limited by how many batches you can request rather than by your balance.
• If a paid action fails on our side or is refused by a provider, we return the credits. A failure is never a charge.
• If a payment fails, your account becomes read-only rather than disappearing: you keep access to everything you have made and can export it, and you cannot spend credits until billing is fixed.

Current prices, allowances and what each plan includes are on the pricing page and form part of this agreement when you subscribe.

Your content stays yours

Everything you put into Carouza remains yours: your brand, your photographs, your briefs, your copy. Everything Carouza produces for you from it is yours too, and you may use it commercially.

You grant us only the licence we need in order to run the service for you: to store your content, process it, send it to the providers named on our sub-processor page so that they can do their part, render it into slides, and publish it to the accounts you connect when you tell us to. That licence is non-exclusive, exists for as long as you keep your account, and ends when your content is deleted.

We do not use your content to serve another customer. What we learn about your business informs your carousels and nobody else’s. We may use anonymised, aggregate statistics, figures with no content and no identifiers in them, to tune the accuracy of the statistical model we run for everyone.

You confirm you have the rights to what you upload, including any photographs, logos, trademarks and quoted material.

What the AI does, and what it does not promise

Carouza uses AI models to draft and edit copy. Two things follow from that, and neither is fine print.

• You approve everything before it goes out. Nothing is published without you choosing to publish it. Carouza does not post on your behalf autonomously.
• AI output can be wrong. It can state something inaccurate about your business, misread your website, or produce copy that resembles someone else’s. You are responsible for what you publish, and you should read it before you do.

Labelling posts that were made with AI

The EU AI Act and the rules of Instagram and TikTok can require content that was generated or materially altered by AI to be disclosed as such. Which of those rules applies depends on where you are, who your audience is and what you published. So deciding whether a post needs an AI label, and applying it, is yours rather than ours.

Two facts you need in order to make that decision properly:

• We do not set the platform’s “made with AI” flag for you. The flag exists and we deliberately leave it unset, because a slide is our software drawing your words in your colours, and flagging every post as AI imagery would be a claim we cannot make truthfully about all of them.
• Automatic labelling will not happen by itself. Platforms detect AI provenance from metadata embedded in an image file. Carouza composes each slide on a canvas and exports a fresh image, which does not carry that metadata through. So if a label is required, it has to be applied by you.

Before you publish, Carouza asks you to confirm what is going out and where. That confirmation includes this responsibility.

Publishing to Instagram and TikTok

• You connect your own accounts, and you can disconnect them at any time. We hold a reference to the authorisation; our publishing partner holds the credentials. We never receive your platform password.
• Your relationship with Instagram and TikTok is yours. Their terms apply to you directly, and you must comply with them. We make no representation about what any platform permits, allows or will continue to allow, and a platform changing its rules or its API is not a breach of this agreement by us.
• A scheduled post is an instruction you gave us in advance. We show you exactly what will go out and where, and you can cancel it before it does.
• Publishing can fail for reasons outside our control: a platform outage, a revoked connection, a rejected image. We will tell you when it does. We cannot guarantee that any individual post will be delivered at a particular moment.

How you may use it

Our Acceptable Use Policy is part of this agreement. Breaking it is breaking these terms.

Availability and changes

• We aim to keep Carouza running and we monitor it, but we do not offer a service level agreement and we do not promise uninterrupted availability.
• We may change how Carouza works. If a change removes something you rely on, or changes a published price, we will tell you by email before it takes effect.
• We may suspend an account that is breaking these terms or the Acceptable Use Policy, or that is putting the service or another customer at risk. Where we reasonably can, we tell you first; where the risk is immediate, we tell you as soon as we can afterwards.

Ending it

• You can leave at any time. Cancel in Settings and your subscription stops renewing; you keep access until the end of the period you have paid for.
• You can delete everything at any time, and you do not need our permission or our help to do it. Deletion is immediate and cannot be undone.
• Export before you delete. Settings will build you a ZIP of everything, rows and image files both. Once deletion runs, we cannot recover it for you.
• We may end this agreement on notice if you break it materially and do not put it right, or immediately in the case of unlawful use.
• Posts already published stay on your Instagram or TikTok account after you leave. They are yours and only you can remove them.

Warranties and liability

Carouza is provided as it is. To the extent the law allows, we exclude implied warranties of merchantability, fitness for a particular purpose and non-infringement.

To the extent the law allows, neither party is liable for indirect or consequential loss, or for lost profits, lost revenue, lost goodwill or lost data arising from this agreement. Our total liability arising out of or relating to this agreement, in any twelve-month period, is limited to the amount you paid for Carouza in that period.

Nothing in this agreement limits anything that cannot lawfully be limited. That includes liability for fraud, for death or personal injury caused by negligence, and any right you have as a consumer under the law where you live. That includes, in British Columbia, the Business Practices and Consumer Protection Act, and, in the European Union and United Kingdom, your statutory consumer rights.

Indemnity

If a third party brings a claim against us because of content you published through Carouza, because you did not hold the rights to something you uploaded, or because you used Carouza in breach of these terms or the Acceptable Use Policy, you will cover our reasonable costs and any damages awarded. We will tell you promptly about any such claim and will not settle it without asking you.

Governing law

This agreement is governed by the laws of the Province of British Columbia and the federal laws of Canada that apply there. The courts of British Columbia have jurisdiction over any dispute arising from it, and both of us submit to them.

If you are a consumer, this does not take away the protection of your own country’s law. Where the law where you live gives you rights, or gives your local courts jurisdiction, that continues to apply and this clause does not override it.

The rest

• Changes. We may update these terms. We will change the date at the top, and for a material change we will email you before it takes effect. If you do not accept it, you can cancel and export your data.
• The whole agreement. These terms, the Acceptable Use Policy, the refund policy, the Privacy Policy, the Data Processing Addendum and the plan you subscribed to are the whole agreement between us about Carouza.
• If part of it fails, the rest of it stands.
• Assignment. You may not transfer this agreement without our consent. We may transfer it to a successor of our business, and we will tell you if we do.
• Notices. We write to the email address on your account. You write to [TO BE COMPLETED: legal notices email address], or by post to [TO BE COMPLETED: postal address for legal notices].